If you own or manage a small business, by now you have probably considered starting a blog. My advice? DO IT! There are so many benefits of blogging for businesses, and blogs are fairly easy to set up. I know, the first thing that runs through your busy mind is, “I do not have time for that.” I totally understand where you’re coming from, but the benefits of blogging definitely outweigh the inconvenience. Here are the top 3 biggest benefits of blogging for small business owners:
Consistent blogging provides an SEO boost
Search engine optimization is an intense and overwhelming concept. To put it simply, SEO is the process of optimizing your business’s website so that it can rank higher in search engine results. There are so many factors that contribute to a website’s SEO ranking, and companies will spend big bucks on hiring experts to make sure their site is SEO-friendly.
So, how does blogging help with SEO? Let’s be honest, as a small business owner, we don’t necessarily have thousands of dollars to spare (especially during a global pandemic). Blogging is an inexpensive way to boost your website’s SEO by providing search engines with valuable content. Search engines love to provide new and relevant content to searchers. Other than plugging in a few important keywords that your customers may be searching for, as long as you’re providing your readers with valuable information, blogging is fairly straightforward and doesn’t require a ton of SEO knowledge.
Blogging establishes a connection with your potential customers
When people buy from a small business they aren’t just investing in your product/service, they’re investing in you! People want to feel that connection with the person (or persons) behind the business. They want to know your story. What is important to you? What do you want your customers to know? What value can you offer them before they hand over a single penny?
Blogging is an extremely conversational form of writing, so in a way, you’re talking to your potential customers through your articles. Consistent blogging allows you to build trust, provide value, and cultivate that necessary connection from business to buyer.
Blogging creates the opportunity for sharing (FREE marketing)
If your customers find your blog content valuable, they will be more likely to share it, tweet it, text it, or email it to friends, family, and coworkers. With so many people using so many different social media platforms, having your blog articles shared is basically FREE marketing! Having your blog articles shared by your readers also creates the potential for increased website traffic, which could lead to increased sales or engagement. Marketing is essential, but it’s time-consuming and expensive. Blogging only costs what you’re willing to put into it, and one well-written article can go a long way. If you take the time to consistently create valuable content, you will not be disappointed.
The bottom line? Blogging is worth it! And I promise it’s not as hard as you think it is. Just picture your ideal customer sitting across from you. What would you say to them? Need some advice on how to get started? Check out my article, “How to Write the Perfect Blog Post.” Or, if you know that blogging is a smart move, but you still don’t think you have the time, let’s chat! I offer monthly blogging packages specifically designed for small businesses.